Today, brands collect tons of customer feedback, often through surveys that let people answer in their own words. But reading and understanding thousands of these answers can be overwhelming and slow, Every day, brands hear from thousands of customers sharing their thoughts in their own words—like pieces of a giant, messy puzzle. As the product designer, I created an AI-powered tool that quickly sorts through this flood of stories, uncovering the feelings and ideas that matter most. This helped brand and marketing teams turn raw customer voices into clear insights they could trust, speeding up decisions, shaping impactful messaging, and building stronger connections with their audience.